Vivid Games sums up February. Vivid Games presented preliminary results for February.
The company has focused on a large investment in acquiring users, maintaining stable revenues, and expects the investment expenditure to translate into profit in the coming months.
“In February, we focused on strong investments in paid user acquisition. It was a large expense, but necessary to significantly improve the company's result in the coming months. We systematically implement the assumptions of our strategy, keep revenues at a stable level and control costs. This year, we will expand our portfolio with several strong items that we anticipate in the publishing plan. Additionally, we're in the early stages of evaluating more games and we already know that we'll be coming up with exciting new proposals soon. We expect the next launches and the investments made in UA to translate measurably into the company's net results in the short term.”- emphasizes Jarosław Wojczakowski, president of Vivid Games, referring to the preliminary results for February published yesterday. The company has already generated PLN 3.5 million in revenue this year.
In the last days of February, another soft launch of Right Swipes, announced for the second quarter of 2021, began. “The feedback we have received from users is very positive and gives us grounds to believe in the commercial success of the title. We buy users and conduct various types of AB tests so that the final product works as well as possible." - reveals Patryk Batko Product Owner of the title.
In addition to the aforementioned Right Swipes premiere, the company confirmed that Mythical Showdown will debut on iOS and Android at the turn of the second and third quarter, and thanks to cooperation with QubicGames, several titles from the company's portfolio will be available on Nintendo Switch in the coming months.