Vivid Games presents a new title created for sweets manufacturer Mieszko S.A.. The Zozole Run game has made its debut on the Apple AppStore and Google Play stores.
02.09.2024
Vivid Games presents a new title created for sweets manufacturer Mieszko S.A..
The Zozole Run game has made its debut on the Apple AppStore and Google Play stores.
In October 2023, Vivid Games signed an agreement to develop an endless runner game with an FMCG company. It can already be revealed that the business partnership was decided by Mieszko S.A. - a well-known and respected manufacturer of sweets such as Zozole, Amoretta, Cherrissimo and Cheers. The game created as part of the partnership - Zozole Run - combines the physical product with the digital world in an innovative way, increasing player engagement while deepening brand recognition.
“In the Zozole Run game, we introduced an innovative solution that allows consumers to use codes from Zozole products to unlock additional content in the game. This unique combination of the physical and digital world deepens player engagement and significantly strengthens Zozole brand awareness. The game will allow Mieszko to promote the Zozole brand in international markets as well. For Vivid Games, this is a valuable experience that lays the foundation for future projects based on a strong visual and emotional identity. We are happy to have contributed to the brand's success by creating an innovative solution connecting retail with the digital world” - emphasizes Piotr Gamracy, CEO of Vivid Games.