March the 9th is the date when Highway Getaway, a racing game from Vivid Games’ publishing portfolio, will become available to download from App Store and Google Play. To intensify the promotional campaign, a pre-registration activation was launched, the aim of which is building a community around the game before its release.
– We aim to reach a wide audience interested in short racing-themed game sessions. The gameplay and monetization is transparent; the game is highly optimized and has low hardware requirements, despite its high visual quality. We believe, that the game presents high potential, which we aim to utilize for a long time – Remigiusz Koscielny, CEO, Vivid Games
The promotional campaign will cover a VIP Club preregistration, offering unique in-game prizes after the launch, and a global Grand Tournament with physical, valuable prizes. The game will also be presented this week during GDC Conference in San Francisco.
Visit highwaygetaway.eu for pre-registration.
See press release below for the details.